Tag Archives: the audience’s point of view

When you do need to ad-lib

Stick to what you planned to say… unless you need to improvise. Continue reading

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What can public speakers learn from a department store?

In many ways, persuading people to buy into what you’re telling them is the same as selling them anything else. A sound sales strategy makes all the difference. Continue reading

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When you need to put the bottom line at the top

Storytelling is an effective tool in public speaking, but sometimes you need to reveal the ending up front if you want the audience to listen to the whole story. Continue reading

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How much time have you got?

Less is more! Pack too much into a short presentation and the audience will collapse under information overload. Continue reading

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How to bury your message

Leaving aside the distasteful aspects of the suggestion that September 11th 2001 was, as the memo has been paraphrased, “a good day to bury bad news“, this is a concept I often think about when I’m attending a presentation. I … Continue reading

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Match the size of your performance to the size of the audience

In many ways, public speaking is public speaking, whether you’re addressing 5,000 delegates at a conference or pitching for business to a meeting of five potential clients. The practical and psychological preparation required in both cases is pretty much the … Continue reading

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Connect with your audience

Whether you suffer from glossophobia or embrace every opportunity to show off in front of as many people as possible, there is something about public speaking that resonates in the most primal part of the psyche. Ideally, addressing an audience … Continue reading

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